a brand aiming to make loving black men cool, through words.
we display a collection of letters and thoughts geared towards the humanization of black men everywhere. hopefully amplifying that they are loved, wanted and necessary.
stripping away the labels and stereotypes and leaving just the words and feelings before you.
memorializing and eternalizing the black excellence. its about letting black men know they are gone but never forgotten and though they are seen as "trouble" by a small few, they are loved and wanted by many more.